« Our greatest achievement was not discovering the properties of plants, but making them available to everyone. » So believes Yves Rocher, the famous founder of the botanical beauty company of the same name. He was guided by two key aims: accessible beauty and scientific innovation using plants.
Fascinated by active ingredients in plants, the young Yves Rocher started his business at 28 years old with a ‘lesser flower’ based cream. At that time, in 1959, the beauty market was still dominated by the elite, so the young businessman decided to make cosmetics accessible to all women. (2) This is how mail-order selling started, publishing ads in national newspapers and popular magazines such as “Ici Paris” and “France Dimanche. » (1) The success was immediate and the brand rapidly gained momentum in France. With a client base of around 5,000 addresses, the brand now attracts over 30 million customers worldwide.