« If without perfume, we are nothing, without image, perfume is nothing, » believes Alain Montandon, professor emeritus of General and Comparative Literature. (1) More than just a simple fragrance, perfume evokes a feeling and an image. Using it is therefore very symbolic for women. Fragrances are surrounded by connotations that brands carefully build and manipulate.
To perfect the relationship between consumers and their perfumes, Thierry Mugler pioneered a unique loyalty strategy.