Champomy has launched a website gathering together various articles posted on mums’ blogs. The brand simply coordinates blog posts on the site “behind the scenes” and proposes a link towards a list of Champomy’s celebration ideas.
The website features several sections related to the drink’s festive dimension: Parties, Outings, Leisure & Creative Activities, Recipes and Favourites.
The initiative is regarded by the public as fun, useful, packed with great tips and nice ideas for mums looking for inspiration. The site is clearly used as a place for mums/parents to discuss and share ideas: « Very interesting ideas like the recipes for birthday cakes, so yes, I do like it! »*
* From a QualiQuanti study sac michael kors outlet