Sometimes it is interesting to look back on the good old campaigns that stood out in our lives.
In the 60s, SEB recruited a famous TV anchorwoman and food writer to convert housewives into using its star innovation, the pressure cooker. The SEB cooker was sold with a recipe book written by Françoise Bernard (who since received the nickname “Mrs Pressure Cooker”) to help customers prepare family dishes. On the menu: watercress soup, pot-au-feu, coq au vin, boiled beef… and other traditional recipes that require the use of flagship products from other brands: Lanvin, Mousline, Maïzena, Tefal, etc.
This recipe book has become a classic of its genre.
maillot de foot
The famous manufacturer of food processors has created a cook book written by a young cook and dad (David Rathgeber) to help mums prepare diversified foods for their children.
The book provides information on the nutritional benefits of fruits and veggies as well as tips on how to choose the best ones and how to cook them. Compotes, soups, purées, jams as well as more elaborate desserts like crumbles are featured. The recipe book encourages toddlers’ awareness of new tastes and textures.
A smart way for Beaba to add value to its products while developing the culinary imagination of its customers.
Art home from Electrolux (a pun in French, since it’s pronounced like “arôme”, the French word for aroma) is a unique concept designed by the Elan agency. It combines gastronomy, art and discovery, the whole thing taking place within the Palais de Tokyo in Paris.
Art Home allows you to experience culinary workshops, along with a genuine vegetable garden in the heart of the Palais, as well as an art and tasting space named Nomiya.
A temporary space was set up on the rooftop of the Palais for the occasion: a glass cube looking over the Paris skyline, at the centre of which stood a dining table for up to twelve privileged guests. Having dinner in such a venue was an exceptional experience because of the amazing view and unique location, as well as the menus created and prepared by renowned chefs. All of that for €60 to €90.
The Art Home website allowed visits, workshops, lunch or dinner to be booked online. You had to be quick though as most dates were soon booked up.