Archives par mot-clef : love

Gender Marketing encounters: Thierry Maurice


Interview with Thierry Maurice, CEO of the dating website appart-ages.com

Womenology: Older women represent a very important market for marketers, what are the expectations of this target audience in your opinion?

Yes, because they are more likely to be regaining control over their lives, which inevitably involves the « consumption » of beauty products, travel, dating sites, etc … Older women are not what they were, they don’t want to give up anything, nothing, except giving up… but there is one area in which they don’t express themselves enough, love and sex, despite how far it has come in recent years.