Archives par mot-clef : mums

Mums are « social » on the Web

In April 2013, the website BabyCenter revealed a study named « Social Mums. » Combining several methodologies including quantitative, qualitative and audience research, the survey illustrates the digital behavior of « social » American mums.

Mums: fans of social network

Through the analysis of digital platform audiences (youtube, instagram, etc…), the “Social Mums” study suggests that mothers are particularly involved in these sharing spaces. 84% of mothers aged 18-34 regularly go on Facebook, compared to 73% of the general population. Similarly, with a rate of 26%, mothers aged 18-34 are more likely to access Youtube than the general population. A similar pattern emerges on other networks; this group is 79% more present on Instagram, 31% more numerous on Twitter and 58% more attracted by Pinterest than the general population.

Better connected, 36% of mums have over 250 friends on Facebook whereas the same is true only 23% of the general population is concerned. Similarly, 46% of respondents reported having more than 50 Pinterest connections, in comparison with 38% of the general population.

Interview with Siobhan Freegard Co-Founder of Netmums

Co-Founder of Netmums

Siobhan Freegard Co-Founder of Netmums


25/09/2012 – Paris


Hi Siobhan, could you tell us a little bit about Netmums?

Siobhan, Netmums

Founded in 2000 Netmums is the UK’s largest women’s website. Twice the size of any other parenting site, Netmums is the only one with more than a million unique users each week.
The site hosts over 150 local websites, 1,500 bloggers and 500 national meet-up groups for mums, making it the UK’s top place for connecting parents. And Netmums is the also only parenting site to provide round the clock care. Each year over three and a half million parents are supported by Netmums specially trained teams of parenting experts, including staff from Relate, Women’s Aid and the Family Rights Group. The site also provides one-to-one support for more than 30,000 of the?UK’s most vulnerable mums each year