Archives par mot-clef : online survey

Women and men and their free time

On average, the French have 2 hours of free time a day. What do they do with it? The answer varies, depending on the type of activity, because men and women don’t always share the same tastes when it comes to leisure!

Free time tends to be on the decline: despite the official reduction of the French working week at the beginning of the century, it’s more and more common to work at the weekend or in the evening and to never really switch off from work.

This is especially so for senior staff (a trend that has increased with the development of the Internet and smartphones which make staff permanently within reach). If the day was 2 hours longer, only 4% of French people claim they would spend it working because the majority would rather take time to live.

Europeans and beauty: what expectations for brands?

An study of 8600 European women finds that different countries show very diverse sets of responses in regards to beauty and expectations they have of cosmetics brands.
A large number of Spanish women (40%) tend to describe themselves as “addicted” to beauty. In contrast, only 26% of English women felt the same way.

In France, sites dedicated to women’s issues topped the list of most trusted sources on the web about beauty, with a whopping 92% of women saying they check there first before other sources like blogs, brand sites, or social networks.

As to what they look for in beauty products, women in all countries except Spain agreed that quality is the most important factor.
In Spain, though, arguments about the scientific value of a product were seen as more relevant. For more about what women are looking for in brand communication, head over to the full study.