In July 2010 Pampers launched a new web series that aired at Pampers.com and the Pampers Facebook fan page. The series has 14 episodes and in each episode (about six minutes long) new parents receive lots of tips and advice as the experiences of three couples are retraced. Pampers organised a competition for new parents in order to keep the community alive: they submitted their experiences on the website and the winner had his story published on the Facebook page as a reward.
The web series was created by the digital agency ZiZo and was co-sponsored by pharmaceutical company Abbott which makes nutritional products for babies that appear on the series’ website and Facebook page. The most popular episode – Potty training advice – was viewed more than 28,000 times.
Pampers Village is an online community for parents. The brand is here to help parents from the beginning of pregnancy through to baby’s various development stages.
This website– which builds a strong relationship between the brand and mums – has been highly praised: « This is an example in terms of practical tips and advice for day-to-day life with my children ».
As a result, mothers feel closer to the brand: « This investment is a great sign of commitment from the brand and therefore I feel more likely to share this commitment in return ».
A newsletter and magazine complement the website in order to offer content that is adapted to the mothers’ expectations, month after month. nike air max
Pampers and the French agency Passage Piéton turned the Tuileries Garden in Paris into a huge kindergarten one weekend in September 2010. This was an opportunity to present the new Dry Max technology to parents.
The Pampers Village – a 700 square meter installation – displayed a lot of workshops: body awareness, massage and relaxation, games for kids, the “Only for dads” workshop, food tasting, etc.
These activities perfectly suited parents who received plenty of gifts: 300 baby wipe packs, 2,000 nappies, Ariel Derma Sensitive washing liquid, Fisher-Price rattles and Gillette Fusion razors.