European women and fashion

Websites catering to fashion are becoming more and more popular with european women, who are searching to get inspiration online from style blogs and fashion magasine websites. A quarter of French women view blogs as a source of inspiration for their style, and more women are putting trust in style websites as their foremost tool to help them decide what to wear.

The recent street style phenomenon is certainly picking up pace as over half of European women reported getting style tips from others they saw on the streets. A trend to put it all in perspective, though: three quarters of Italian and Spanish women had never shopped online; this trend is reversed in England and Germany, where a large majority of women appreciate being able to shop 24/7 and find good sales.

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