“Why She Buys,” a book that details the Female Economy

We have thoroughly reviewed this book, written by Bridget Brennan in 2009.

It gives a good overview of the marketing to women phenomenon, starting with the often-cited statistics about women’s increasing purchasing power and ability to take financial decisions for their families. Reminding marketers that they must imperatively target at least some of their advertising and product offer toward women, the book also gives guidelines for how to learn about women as a client base and which techniques are most effective.

To read the full review, continue onto the article.
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  1. Ping : Interview dans Influencia de Bridget Brennan, auteur de « Why she buys » | Womenology

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