Archives par mot-clef : representation

Lacoste Women – they’ve got bite


A polo shirt with an embroidered crocodile. This is the hallmark of the legendary French company Lacoste. Officially born in 1933, the famous shirts adorned with their badge is based on the story of the international tennis champion René Lacoste – dubbed the « alligator » and « crocodile » in reference to his tenacity on the court. Following the diversification of his offer, the brand has managed to develop its image.