A qualitative study led by CREDOC in March 2004, on 26 mother-daughter duos, confirms that the majority of the time, mothers are the ones who introduce their daughters to cooking and to flavours. What’s less intuitive, however, is that these initial basics in cooking will form the dietary habits of girls during their lifetime: lots will continue to feed and cook “like mum”, even after they’ve left the family home…
The first thing the study shows is that while mothers introduce their daughters to cooking, the process of transmitting information is rarely conscious: mothers don’t ”teach” their daughters to cook, instead they make dishes in front of them and allow them to stir a mixture, add spices, etc. While mothers themselves had to help out during their childhood, especially in large families, they haven’t imposed this on their daughters, for whom learning about cooking is done as they go along and not through voluntarist teaching. It’s by watching and imitating that young girls take their first steps in cooking: “With my kids, I did the same as my mum did with me: I didn’t ask them to help, they just got involved if they wanted to,” tells one of the girls.
Created in 1979 in the United States, the Happy Meal menu soon found its audience. Its success is partly due to the famous little toy, originally purchased separately and then included in the menu. From basic gifts such as Frisbees or balls, the toys have become more intricate and their quality has improved. McDonald’s now even offer Disney licensed toys. But children’s enthusiasm for the Happy Meal is also down to McDonald’s’ collaborations with recent movie releases. From “Star Trek » to « Star Wars » to « Despicable Me, » McDonald’s has become an essential communication tool to the film world.
However, it is the « gendered » characteristics of these famous toys which have really built up the reputation of the Happy Meal. There’s no need to ask parents around the world to know that the question asked by Mcdonalds staff; “For a Boy or a Girl?” is notorious.
The Happy Meal as a champion for gender stereotypes
Given as gifts, the toys symbolize affection and an intent to please. They also provide a lot of fun for children. But behind this playful front lies a darker aspect to the toys, linked to socialisation. « (…)As both a cultural instrument and a social learning aid, the toy is a key factor in socialisation. This is without doubt the most established, yet most hidden role of the Happy Meal… This is because the toy both triggers and reflects urban communication in the media and in children’s education. It makes that child a product of the times and outlines successive roles that the child will be expected to take on throughout the different stages of life, » writes sociologist Sandrine Vincent.
Innovation is now crucial across all economic sectors. Every year over 30,000 new products are launched in European stores, but less than 30% of them are still around 3 years after their launch. The Toluna survey for the 2012 LSA innovation awards focuses on women and innovation and might shake up some common beliefs!
In fact, 80.2% of French women say that they have bought new products this year, compared to only 76.1 % of men. Even in the very large consumer innovation category, women have almost caught up with men (6.9% and 7.6% respectively). Women are not put off by innovation, quite the contrary.
They also have a broader view of innovation: they don’t just cite High-Tech as one of the most innovative sectors in FMCG, but also Health and Beauty, fresh dairy products, DIY, household appliances etc. To find out more about such innovations, women prefer seeing them in store (58%) rather than in the media (49%), whereas men have the opposite preference.
Interview with Régine Le Coz, President and Founder of « WOMEN AND WINE OF THE WORLD »
Womenology: What are your plans for 2013?
Régine LE COZ: We are currently finalizing the 2012 award-winning recipes on our website clubfemmesetvinsdumonde.com by the end of the month, all recipes should be made and put in value and award-winning wines in 2012.
This month, we are launching in Monaco, the 7th edition of Women and Wines of the world femmesetvinsdumonde.com and the third edition of Women and Spirits of the World femmesetspiritueuxdumonde.com which has the distinction of being a biennial. This took place on the 24th, 25th and 26th of April 2013 the competition was, of course, followed by the Grand Concours Packaging for award-winning spirits and wines.
Are clichés still relevant? Do men embellish reality? Do women voluntarily demean the role of men in the kitchen to keep the « pan power? » 2412 people in a relationship responded to the large survey (1) cooked by marmiton.org in partnership with Lesieur.
1 Survey conducted in France from September 1 to October 1, 2012
Total Number of Respondents: 1,524 women in a relationship and 888 men in a relationship.
Pleasure, health, fitness, practicality and ethics are the axes corresponding to the expectations of consumers by TNS Sofres and XTC World Innovation.
On the occasion of the International Exhibition of agriculture in 2012 which was held last 21st to 25th October, the two entities jointly hosted a conference on « Food Innovation: Trends and cross analysis supply and demand. »
The history of Blédina starts at the end of the 19th century. During this time of the industrial revolution, of the rural exodus and of urbanization, the public began to worry about child malnutrition. At the beginning of the 20th century, health became a social topic, especially women’s and children’s health. Thus, industrialists invented revolutionary products: Henri Nestlé and his milk flour. Julius Maggi and her vegetable flour and Joseph-Léon Jacquemaire, pharmacist at Villefranche-sur-Saône associated with the doctor Maurice Miguet built, in 1906, the Blédine, a powder of cereal made of wheat, lactose mineral elements and sugar. (1) The brand Blédina was then born in 1962.
Blédina: a promise of good quality
Since its beginnings, the brand has put forward the argument of quality: the little glass jars with their famous airtight packaging (the “pop” at the opening) are on the market since 1960. Many innovations followed: Blédi’dej (1991), the Petits Blédi (1994), Blédisoup (1996), etc., and especially in 1993, Blédichef. Moving away from glass designs, Blédina offered its first cooked meal “microwavable” ready to use for babies. By meeting the expectations in terms of quality and practicability for young active mothers, the brand was an immediate success. (2)
For the past 8 years, this international contest submits the finest wines of the world to experts of oenology, vines, wines, but also to the oenophile general public, but also Media gastronomy and business professionals. The latest edition of the contest took place in Monaco in April 2013.
« Monaco, known for its international reputation was the favorite spot to host this major event, a mythical city and a source of international gastronomy » underlines Régine Le Coz, graduated oenologist, creator and initiator of five international contests in oenology. (1)
In February 2013, Coca-Cola announced its new creative partnership with the designer Marc Jacobs, who succeeds Karl Lagerfeld and Jean Paul Gaultier. It was in London, Monday, March 11, 2013, that the creator formalized his 3 bottles and cans and their explosive design.
« I feel very privileged and honored to be appointed artistic director of Coca-Cola light in 2013 and to have the opportunity to bring my personal touch to this campaign celebrating the 30th anniversary of the brand. Coca-Cola light is an international icon … and I love the icons! , » Says Marc Jacobs.