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Virtual make-up in Shiseido stores

The Shiseido brand provides customers of the Takashimaya department store in Tokyo with virtual make-up counters where women can try on cosmetics: the Digital Cosmetic Mirrors. A camera scans the customer’s face, generating a set of tailored recommendations. Using the device’s touch-screen interface, she can then ask to virtually try out specific types of make-up on her face.

The customer can then see herself smiling, blinking, moving with different colours on her eyelids, lips and cheeks; all this in real-time and very realistic. She can print out a summary of all the suitable products as well as the photo showing her face before/after the virtual make-up has been “applied”.

This method is cheap, hygienic and requires neither customer advisors nor testers.  maillot de foot pas cher