Archives par mot-clef : woman

Women dare less than men


In Mars 2012, Harris Interactive polled online for aufeminin.com about what French people say they dare to do or not. Results show that, in specific cases, to dare differs according to the gender, age but also social class of the panel.

 

In everyday life

une-femme-oseOn the whole, 8 French people to 10 describe themselves as self-confident. This feeling is more present in men (90%) than in women (76%). Therefore, it’s not striking to observ an over-representation of women among French people who say they are not very self-confident (24% to 10% for men). This lack of confidence is more important for young people aged 18 to 24 and, in particular, for young women. 37% of them don’t feel self-confident (to 20% for young men)

Smartphones attract more and more women


Who said technological gadgets were a man’s privilege? In 2011, the smartphones market has been marked by growing interest on the part of women, who appreciate it in particular for its easy access to social networks.

Women drive adoption of smartphones

A woman and her smartphone.

During the 4th semester of 2011, France counted 19 million mobile Internet users, a 23% increase compared to last year, according to a survey by Mediametrie conducted in January 2012.

The profile of these users has become progressively more feminine and young. 43% of mobile Internet users are women, up from 40% just a year ago, and about 1 mobile Internet user in 2 is under the age of 35.

“Ten hot trends of consumer for 2012”, a study by Ericsson Consumlab, even considers that women drive adoption of smartphones because smartphones allow them to integrate all the various communications channels in one device. Whereas men use their smartphone for video or VoIP – a technology that allows telephone calls to be made over computer networks – women prefer more classical services like calls, texts and Facebook.