Category Archives: Women’s culture

“Without the internet, I wouldn’t be the woman that I am today”


A meeting with Capucine, the creator of the blog Babillages

How did you think of the idea to create Babillages?

I was 19 and a student in communication and journalism. I started my first internship in women’s press, mainly in the beauty sections. That gave me the desire to do this job so I started a blog on beauty. At this moment in time, I hadn’t really had the opportunity to write in the magazines which I worked for, so the blog seemed to me an obvious way to prove that I was interested in this industry. That’s when I got myself into the game. The internet users are really connected with each other over it. The blog was no longer an advertising space to my potential employers. That was 7 years ago now! Babillages is a great adventure. I have grown up with my blog and the blog has grown too. I am also in the middle of working on a new version of Babillages which will mark a true turning point in my professional life. I want to put forward a much richer experience which I hope would please my readers! My blog will in effect transform itself into a real website…But that’s all I’m going to tell you, patience!

“Push up your chest!”


Summer is arriving, and already your breasts are attracting attention, whether you reveal them discreetly or openly. Emblems of femininity, breasts are simultaneously, objects of desire, stallions of youth, feeding organs, a question of politics… “No other body part has been fetishized as much as women’s breasts; they are seen as the most immediate object of desire in contemporary America. Omnipresent, they live in our imagination as the most powerful and totemic symbol of femininity” writes the journalist Alex Kuczynski, author of ‘Beauty Junkies’ (2006) (1). But how does the history breasts teach us about the evolution of women’s lives?

Are women fighting against stereotypes or internalising them? (1/2)


In society, when we talk about « equality » between men and women, we often think about salaries, careers, or who does the household chores. We don’t however talk so much about equality amongst children when it comes to play, cultural activities and sports. However, the way that children are educated has a lot of influence on the way that gender representations are passed on. Such is evident in the latest film by Guillaume Gallienne « Les Garçons et Guillaume à table! » In cinemas 20th November 2013.

Since female emancipation, people, and women in particular, have continued to fight the injustices of gender relations.

However, stereotypes still exist in society, and are ingrained from a very young age. How can this be explained? This question was asked in a survey conducted in October 2013 on 1284 women by Womenology for aufeminin.com. (1) What kind of stereotypes still exist in family education? Do mums educate girls and boys in the same way? Why do boys rarely play with dolls?

Why do we still see sexism in advertising?


According to a survey published by Mediaprism in November 2012 for the Laboratoire de l’égalité (equality laboratory), 56% of women and 34% of men feel they come into contact with sexist behaviour on a daily basis. (1) How can we explain this persistence of gender stereotypes? Who can be held responsible? What measures should be taken to fight against sexism? How can we make both the public and brands aware of the issues caused by stereotypes?

The media world receives sexism accusations

The majority of participants in this study believe the media are particularly responsible for the persistence of stereotypes. In fact 67% of them are in favour of a watchdog committee who would be responsible for ensuring that television ads do not reflect gender stereotypes. Nearly 8 out of 10 participants also believe that both public and private television should join the fight against stereotypes.

An insight into female shoppers in France


Shopping is generally thought of as a typically feminine activity and female consumers have gained the reputation of being shopaholics! However, we are now seeing a number of changes. The economic situation in France has become more complicated in recent years, purchasing power is a worry for many households, and new technology is evolving … How are women responding to these changes? What shopping habits do they have in 2013? Have their expectations and attitudes changed? Are Smartphones and e-commerce now an integral part of their purchases?

In answer to these questions, in June 2013, Unibail-Rodamco launched a Shopping Observatory, in partnership with Ipsos, to try and understand French women and their shopping patterns, their motivations, what holds them back, their indulgences, as well as future trends. (1)

When advertisers are ideologues: the sad struggle of the housewife under 50 years old


Jean Allary

Since its establishment in the 60s, the concept of « the housewife under 50″ has always been a problem.

Firstly, the definition, of purchasing manager is statistically unclear: are you a housewife when you’re single? What about single men? And single-parent families? And students who return to their parents on weekends?

Particularly macho, if many women were actually inactive 50 years ago (29% of mothers with two children under sixteen years was working in 1968), making the household a metonymy of the home was not supporter of progress, challenges the arguments of the General:

« Let’s see what happens in a house: the housewife wants to have a vacuum cleaner, a refrigerator, a washing machine and, if possible, an automobile. That is the movement. At the same time, she does not want her husband to debauch, that the boys put their feet on the table, and that the girls do not come at night. That is the order! The housewife wants progress, but she does not want the mess. »

Is the future of wine feminine?


Interview with Régine Le Coz, President and Founder of « WOMEN AND WINE OF THE WORLD »

Womenology: What are your plans for 2013?

Régine LE COZ: We are currently finalizing the 2012 award-winning recipes on our website clubfemmesetvinsdumonde.com by the end of the month, all recipes should be made and put in value and award-winning wines in 2012.

This month, we are launching in Monaco, the 7th edition of Women and Wines of the world femmesetvinsdumonde.com and the third edition of Women and Spirits of the World femmesetspiritueuxdumonde.com which has the distinction of being a biennial. This took place on the 24th, 25th and 26th of April 2013 the competition was, of course, followed by the Grand Concours Packaging for award-winning spirits and wines.

Trends in the Afro cosmetics market


« Black » Beauty: activist above all

 The years 1960-1970 marked a turning point in the history of « black » beauty. This is the beginning of recognition of the existence of beautiful black girls different from that of the Caucasian skin population. The « Black is beautiful » slogan and the legendary Afro hairstyle become the symbol of a political claim.

Katell Pouliquen, deputy editor of L’Express Styles and author of the recent book « Afro, une celebration » (September 2012), said: « initially the Afro, it is a claim and identity history for me it goes hand in hand with respect. Claiming to be afro in the 1960s when being black is to withstand to beautiful white aesthetic. America in 1950, 1960 was extremely violent for blacks American, segregated, and lynched, not allowed voting rights in some southern states. So we start from there. »*

In the 2000s, a new phenomenon joins the history of the African beauty « Nappy » women. Contraction of the terms « Natural » and « Happy », this term refers to a tendency to be « happy in a natural way. »

How underwear works


The Decorative Arts Museum in Paris is currently hosting an underwear exhibition which started July 5, 2013. The collection displays contraptions used by both women and men from the fourteenth century up to the present day to define their body shapes.

Since sociology focused on the study of the body, it has become clear that “the body” mirrors the values, constraints and codes of society at the time. In other words, « Tell me what you look like and I’ll tell you what century you live in. »

« (…) The body is (…) seen as the location of and the key to social inclusion, but also as the result of this inclusion, » writes sociologist Christine Detrez. (1) The art of « underwear » can be defined as « body technique, » a concept raised by anthropologist Marcel Mauss (1930), describing « the ways in which mankind (…) knows how to make the most of the body, no matter what society they come from. » (2)

Sexist Stereotyping, the educational web-movie


In 2010, the town of Corbeil saw the birth of the People’s Education Association Marianne Films. An association that conducts cinema, citizen-oriented projects with youths from the region called Essonne.

Today, two years after the birth of the association, Marianne Films launches a web educational film against gender stereotypes, www.leblog2sarah.fr, performed by young girls in the neighbourhood of Tarterêts.

Return on an ambitious project

From January to June 2012, a cinema workshop « Equality » brought girls from Tarterêts to the MJC Fernand Léger of Corbeil for the realization of a web-film to block the way of stereotypes.