Archives par mot-clef : workplace

Beauty and sensuality are significant assets in the job market


For some decades, studies have shown that people who are considered to be physically beautiful are at an advantage in a number of areas, both private and professional. Three recent books confirm this trend by showing that beauty has become a major factor in building a career… but they disagree about the measures to take to wipe out this discrimination.

Source : The Economist.

Beauty facilitates life: this isn’t a dubious statement but a postulate that has been scientifically proven on several occasions. Since 1974, Mr Efran showed in his study « The effect of physical appearance on the judgment of guilt, interpersonal attraction, and severity of recommended punishment in a simulated jury task » that ugly-looking defendants are more severely punished during a trial than those who are considered beautiful. Likewise, attractive-looking people are more likely to gain a place in a queue, benefit from help when they need it, etc.

In the professional field as well, the influence of physical appearance has been recognised for several decades. In 1981, Mr Solomon showed, with supporting experiences, that job applicants’ clothes were often a decisive factor in recruitment (“Dress for success: Clothing Appropriateness and the Efficacy of Role Behavior”).

BMW i: unisex electric cars


By November 2013, the BMW i brand dedicated to sustainable development of the German manufacturer, must formalize the launch of these two electric models: the coupe concept i3 and i8 concept spyder. These cars promise to combine innovation, environmental sensitivity and hedonism.

BMW: an eco-responsible company

BMW has been working for years to improve automotive technology. The first electric attempt of the brand was in 1972. Aware of the many changes in our planet, such as global warming, depletion of natural resources and urbanization, the BMW Group is working on its social responsibility. For this reason the BMW i brand was conceived with the perspective of creating new innovative and inspiring cars. (1)